Cultural Creatives

 

Sociologist Paul H. Ray, Ph.D. and psychologist Sherry Ruth Anderson, Ph.D. created a questionnaire to identify “Cultural Creatives” in Western society. The below characteristics were identified as qualities of a “Cultural Creative.”

Agreement with 10 or more indicates status as a “Cultural Creative.”

  • love of nature and deep caring about its preservation, and its natural balance.
  • strong awareness of the planet-wide issues like climate change and poverty and a desire to see more action on them
  • being active themselves
  • willingness to pay higher taxes or spend more money for goods if that money went to improving the environment
  • emphasize the importance of developing and maintaining relationships
  • emphasize the importance of helping others and developing their unique gifts
  • volunteer with one or more good causes
  • intense interest in spiritual and psychological development
  • see spirituality as an important aspect of life, but worry about religious fundamentalism
  • desire equality for women and men in business, life and politics
  • concern and support of the well-being of all women and children
  • support spending more money on education, community development programs, and the support of a more ecologically sustainable future
  • unhappy with the left and right in politics
  • optimism towards the future
  • involved in creating a new and better way of life
  • concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries
  • unlikely to overspend or be heavily in debt
  • dislike the emphasis of modern cultures on “making it” and “success”, on consuming and making money
  • like people, places and things that are different or exotic

Are YOU one of us?
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